25.9.2
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Communicating to Your Senior Management and Key Stakeholders

Communicating to Your Senior Management and Key Stakeholders is a hands-on training programme, highly interactive with exercises and role plays.

Programme Modules:

1 - Senior Management, Strategic Direction, Communicating and You 

  • The customer value proposition and how to achieve it as senior management’s key concern

  • Crafting your message and linking it clearly to the strategic context to get senior management’s attention 

  • Implementation planning as an essential ingredient for any proposal

  • Segmenting your different stakeholder groups and tailoring your message to the concerns of each


2 - Criteria for Successful Communicating 

  • Different types of message for different situations

  • Including a clear call to action in your communication

  • Effective listening for better communication

  • Using questions strategically

  • Non-verbal communications

  • Storytelling


3 - Presenting your Ideas Persuasively 

  • Preparing your presentation

  • Assessing your audience and the context

  • Getting and keeping attention

  • Using visual aids, using your voice, using movement for more impact

  • Handling tough questions and interruptions

  • Managing meetings

  • Leveraging your personal style and strengths


 4 - Finalizing your plan for communicating to senior management 

  • Deliver your presentation and get feedback

  • Different types of business presentations you’ll face as your career progresses

  • Defending your idea assertively

  • Develop your personal action plan for communicating to your senior management and key stakeholders. 

Skills / Knowledge

  • Strategic Communication
  • Audience Analysis
  • Persuasive Presentation
  • Effective Listening
  • Non-Verbal Communication