5-Day Mini MBA

The MCE Mini MBA focuses on the following 5 key areas:

• Leadership Development - key competences, building self awareness, leading others and the organization through change. This also includes self profiling, daily reflection and feedback from the facilitators and peers to develop emotional intelligence 

• Strategy - building a strategy (the changing world and its impact, internal analysis, differentiation etc), and strategy execution (organizational and individual) 

• Business Finance - the fundamentals that underpin business success including Profit & Loss, Balance Sheets, Cash Flow and Investment decision-making 

• Marketing & Sales– knowing the customer (needs and segmentation) and achieving success with the customer (targeting, Customer Value Proposition, sales etc) 

• Supply Chain - its importance in delivering the Customer Value Proposition

A Business Simulation will be used throughout the programme and will cover activities of five financial reporting years.

You will work in teams of 3 to 4 people and your objective will be to maximise profitability and ROCE over the strategic 5 year period.

Programme Modules:

1 - LeadershipCompetency framework and organizational success

• Leadership characteristics

• Emotional Intelligence and personal insights discovery

• Leadership & Management

• Business simulation: building business awareness

2 - Strategy & MarketingStrategy roadmap & competitive strategy

• Blue Ocean Thinking

• Innovation

• Customer centricity

• Marketing & sales – essential principles

• Business simulation: strategic thinking & framing

3 - Marketing, Supply Chain & Business ModelsMarket segmentation, targeting and positioning

• Marketing mix and branding

• Supply chain

• Business models

• Financial statements – profit & loss statement (P&L)

• Business simulation: finance & strategy implementation

4 - Financial Statements & Analysis Investment AppraisalFinancial statements – balance sheet

• Financial statements – cash flow

• Financial ratios

• Investment appraisal principles

• Investment appraisal – practice

• Business simulation: finance (continued) & competitive position

5 - Strategy Execution & ConsolidationFinalization of the business simulation

• Strategy execution

• Phoenix case study

• Leading change (change management)

• Wrap up (including simulation winners)

• Action plan and closing