5-Day Mini MBA for the Pharmaceutical and Biotech Industries

The MCE ''5-Day Mini MBA for the Pharma and Biotech Industry (Post-Pandemic Edition)'' is a 5-days hands-on training programme, highly interactive with excercises and role plays. The programme will be led by an experienced facilitator with former management experience in international companies

Programme Modules:

1 - The Big Picture

• ​​​​​​​The healthcare market landscape (pharma, medical devices and diagnostics)

• Environment & mega trends

• The life sciences value chain

• Key strategies & new business models

2 - Strategy Development & Strategic Leadership in Pharma

• Essentials of strategy: competitive analysis, vision and objective setting, resource allocation and priorizatio

• Agility in a VUCA World

• Change management

• Leadership in time of crisis 

3 - Building the Value Proposition

• Stakeholders mapping and value mapping

• From R&D to market authorization to supply chain: creating value  (strategic product development and innovative distribution models)  

• Market access & health economics: measuring value

• Medical affairs: integrating value (Therapeutic Expertise, RWE, Upgrading Clinical decision-making)

• Marketing: communicating value (competitive positioning and messaging, customer engagement, marketing mix: from 4 p’s to 4c’s)

4 -Marketing Excellence in Pharma

• Applying design thinking to customer-centric strategie

• Objectives and brand vision, product positioning

• Marketing plans driven by key issues

• Marketing mix: from operational strategies to multichannel tactics

• Execution discipline & alignments of customer-facing functions

• Key metrics to track successful execution and monitor outcomes, launch excellence

5 -  Finance

• The roles of accounting & finance: external (reporting/fiscal) and internal (business) managemen

• Key accounting principles & concepts

• Reading financial statements

• Financial analysis & valuation (NPV, IRR)

• The business plan: resource allocation and forecasting